When researchers suggest that people tend to prefer an "average" face as being most physically attractive, they mean that people prefer

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When researchers suggest that people tend to prefer an "average" face as being most physically attractive, they mean faces that are based on mathematically averaged composites. In other words, the researchers create a composite image of multiple faces and then average the features together, resulting in a "new" face that is considered more attractive than any individual face. This is known as the "averageness" effect.

When Researchers Suggest That People Tend to Prefer an "Average