Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are high in the need for cognition. What type of persuasive communication would you deliver?

Question

Quizplus · Accepted Answer

People high in need for cognition are motivated to think deeply and critically about information. Delivering a message with several high-quality arguments would appeal to their desire for thorough and thoughtful information processing. This type of communication would be most effective in convincing them to try the new low-fat snack food.

Imagine That You Are Trying to Promote a New Type