Question 1

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate antismoking attitudes. The results of such programs are

Accepted Answer

The text states that the programs designed to prevent teen smoking using role-playing helped inoculate antismoking attitudes, and as a result, these teens were less likely to start underage smoking. This indicates that the programs were effective in preventing teen smoking. Therefore, choice B is the best answer. Choices A, C, and D are incorrect because the text does not support them.

Question 2

Peer pressure is a form of persuasion which generally utilizes

Accepted Answer

Peer pressure is a form of persuasion that often uses emotional appeals to influence an individual's behavior. It can involve feelings of acceptance or rejection, embarrassment, or a desire to fit in with a particular social group. While other forms of persuasion may also be present in peer pressure, emotional appeals are the most prevalent.

Question 3

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

Accepted Answer

Product placement is successful because it bypasses the audience's natural tendency to resist persuasion, as people are often not actively trying to defend themselves against the influence when they encounter products placed within content they are already engaged with.

Question 4

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

Accepted Answer

Emotional appeals can be effective in helping teens resist peer pressure because it targets their emotions and can create a sense of personal values and beliefs that can be used as a defense against negative peer pressure. Implicit attitudes and physical humor do not provide a strong defense against peer pressure, and fear-arousing communications may not be effective in the long-term as it can create negative emotions that may not encourage positive behavior change.

Question 5

In the movie E.T., a child uses Reese's Pieces to coax E.T. to come out. This is an example of a type of advertisement called

Accepted Answer

This is a clear example of product placement, as Reese's Pieces are prominently featured and used as a tool to showcase the product in the movie.

Question 6

You have observed that there is more litter around signs that say "$500 fine for littering" than around signs that say "Please keep our state clean." What social psychological theory would you use to explain this observation?

Accepted Answer

Reactance theory suggests that when people feel that their freedom or autonomy is being restricted, they may engage in behaviors that counteract that restriction. In this case, the sign with the "$500 fine" may trigger reactance in some individuals, leading them to litter more as a way of asserting their autonomy. The sign asking people to keep the state clean does not pose a threat to autonomy and therefore does not elicit reactance.

Question 7

Attitude inoculation is a way to

Accepted Answer

Attitude inoculation involves exposing people to weak arguments against their beliefs in order to strengthen their resistance to future persuasive attempts. This increases their ability to counter-argue and defend their attitudes, making them less likely to change. Therefore, the correct answer is B) increase resistance to attitude change.

Question 8

Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

Accepted Answer

According to research by McGuire (1964), attitude inoculation works by encouraging people to think about the issues and generate counterarguments. This process helps them become more resistant to subsequent persuasion attempts.

Question 9

Because adolescents in particular are very susceptible to the emotional appeals of their peers, the textbook authors suggest that attitude inoculation attempts should take the form of

Accepted Answer

The answer of Because adolescents in particular are very susceptible...

Question 10

Peer pressure is effective because it plays on adolescents'

Accepted Answer

Peer pressure is effective on adolescents because it takes advantage of their fear of rejection and desire for autonomy. Adolescents often want to fit in with their peer group but may also desire to assert their independence and make their own choices. The fear of being ostracized or excluded from their group can be a powerful motivator for them to conform to the group's norms or behaviors. Additionally, the desire for autonomy can make adolescents more susceptible to peer pressure as they strive to assert their independence while still fitting in with their peers.

Question 11

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?

Accepted Answer

The answer of The makers of different over-the-counter pain relievers...

Question 12

In a persuasion study conducted by McGuire (1964), participants exposed to weak arguments that contradicted common knowledge or beliefs were _______ likely to be persuaded by ________ two days later.

Accepted Answer

According to McGuire's study, participants exposed to weak arguments that contradicted common knowledge or beliefs were less likely to be persuaded by emotional or fear-based appeals. The study suggests that stronger arguments may be more effective in changing people's attitudes over time.

Question 13

A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. The boy resists each and every enticement (e.g., "It'll make you fly!" or "Come on, this one's free!"). The camera then pans back, and the boy's father hugs him and says, "Good job, son!" This ad illustrates the use of ________ to increase resistance to attitude change.

Accepted Answer

The ad is an example of attitude inoculation, as it is aimed at increasing resistance to attitude change (in this case, resistance to drug use) by exposing the boy to weak versions of the arguments that might be used to persuade him to use drugs. By learning to counter these weak arguments, the boy is better prepared to resist stronger arguments in the future.

Question 14

________ theory posits that when people feel their freedom threatened, they will work to restore it by performing the threatened behavior.

Accepted Answer

Reactance theory suggests that people have a natural desire for freedom and autonomy. When this freedom is threatened or taken away, individuals may react by attempting to restore their sense of freedom by engaging in the threatened behavior. This can be seen in cases where warnings or restrictions on certain behaviors (such as smoking or drinking) actually lead to increased engagement in those behaviors as a means of restoring perceived autonomy.

Question 15

You want to have a talk with your younger sister about the dangers of drugs. You begin the discussion by saying, "Now, your friends are probably going to tell you that only people with problems to begin with get into trouble with drugs, and that you're a chicken if you don't get high with them, but...." You have just used ________ to persuade her to avoid experimenting with drugs.

Accepted Answer

By presenting a counter-argument that she is likely to encounter ("your friends are probably going to tell you..."), you are preparing her to resist that argument in the future, which is a technique known as attitude inoculation.

Question 16

The use of role-playing as a technique for preventing attitude change is based on the idea that

Accepted Answer

Role-playing helps people build resistance to the kinds of emotional appeals used by peers. By practicing resisting peer pressure in a safe environment, individuals are better equipped to resist peer pressure in real-life situations. This technique is particularly effective with adolescents who are often targeted with emotional appeals from their peers.

Question 17

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

Accepted Answer

Product placement is the practice of paying for a product to be featured prominently in a TV show or movie, with the aim of increasing brand awareness and promoting sales. This is often done in a subtle way, with the product not necessarily being the focus of the scene, but still clearly visible and identifiable to the audience.

Question 18

The reason that forewarning tends to prevent attitude change is that it

Accepted Answer

Forewarning allows individuals to prepare mentally for the persuasive attempt, leading them to scrutinize the arguments more carefully and critically, which can prevent attitude change.

Question 19

Product placement refers to

Accepted Answer

Product placement refers to the practice of displaying a particular consumer product in a movie or TV show for promotional purposes.

Question 20

Based on the effects of attitude forewarning, whose attitude is likely to change the most?

Accepted Answer

Based on the principle of attitude forewarning, individuals who are forewarned about an attempt to change their attitude tend to show less attitude change than those who are not forewarned. Therefore, among the given options, Marvin, who is going to see a comedy film and is forewarned about an appeal from a charity, is likely to experience the most attitude change compared to others because he was not necessarily expecting to receive any persuasive message before the movie. The others might have already formed some pre-existing attitudes or biases since they know the purpose of their activity beforehand.

Quiz 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate antismoking attitudes. The results of such programs are

Peer pressure is a form of persuasion which generally utilizes

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

In the movie E.T., a child uses Reese's Pieces to coax E.T. to come out. This is an example of a type of advertisement called

You have observed that there is more litter around signs that say "$500 fine for littering" than around signs that say "Please keep our state clean." What social psychological theory would you use to explain this observation?

Attitude inoculation is a way to

Why, according to research by McGuire (1964) , does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

Because adolescents in particular are very susceptible to the emotional appeals of their peers, the textbook authors suggest that attitude inoculation attempts should take the form of

Peer pressure is effective because it plays on adolescents'

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?

In a persuasion study conducted by McGuire (1964) , participants exposed to weak arguments that contradicted common knowledge or beliefs were _ likely to be persuaded by __ two days later.

________ theory posits that when people feel their freedom threatened, they will work to restore it by performing the threatened behavior.

The use of role-playing as a technique for preventing attitude change is based on the idea that

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

The reason that forewarning tends to prevent attitude change is that it

Product placement refers to

Based on the effects of attitude forewarning, whose attitude is likely to change the most?

Quiz 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate antismoking attitudes. The results of such programs are

Peer pressure is a form of persuasion which generally utilizes

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

In the movie E.T., a child uses Reese's Pieces to coax E.T. to come out. This is an example of a type of advertisement called

You have observed that there is more litter around signs that say "$500 fine for littering" than around signs that say "Please keep our state clean." What social psychological theory would you use to explain this observation?

Attitude inoculation is a way to

Why, according to research by McGuire (1964) , does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

Because adolescents in particular are very susceptible to the emotional appeals of their peers, the textbook authors suggest that attitude inoculation attempts should take the form of

Peer pressure is effective because it plays on adolescents'

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?

In a persuasion study conducted by McGuire (1964) , participants exposed to weak arguments that contradicted common knowledge or beliefs were _______ likely to be persuaded by ________ two days later.

________ theory posits that when people feel their freedom threatened, they will work to restore it by performing the threatened behavior.

The use of role-playing as a technique for preventing attitude change is based on the idea that

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

The reason that forewarning tends to prevent attitude change is that it

Product placement refers to

Based on the effects of attitude forewarning, whose attitude is likely to change the most?

In a persuasion study conducted by McGuire (1964) , participants exposed to weak arguments that contradicted common knowledge or beliefs were _ likely to be persuaded by __ two days later.