Using whatever is left over to support promotional efforts after all other activities have been funded is sometimes described as the "spend the last dollar" method.

Name: Using whatever is left over to support promotional efforts after all other activities have been funded is sometimes described as the "spend the last dollar" method.
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Question

Quizplus · Accepted Answer

This is described as the "all-you-can-afford" method, where promotional activities are funded with whatever budget remains after all other expenses have been covered.

Using Whatever Is Left Over to Support Promotional Efforts After