While e-mail promotion provides a low-cost way to pinpoint customers and achieve high response rates, the issue of churning is a concern.
Correct Answer:
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Q11: The promotional mix includes advertising, social media,
Q12: A quick response (QR) code allows a
Q13: The preferred approach to determining promotional expenditures
Q14: Personal selling is an effective method for
Q15: For a small business, personal selling is
Q17: Domain names cannot begin or end with
Q18: Spending as much as the competition does
Q19: Deciding which social networks to use, learning
Q20: Using whatever is left over to support
Q21: Inquiries by a potential customer that do
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