For a small business, personal selling is the preferred method of promotion, due to it not being as labor intensive as other methods.

Question

Quizplus · Accepted Answer

This statement is false. Personal selling can actually be more labor intensive than other methods because it involves direct one-on-one communication with potential customers. It requires a skilled salesperson who can communicate the benefits of the product or service and build a relationship with the customer. Other methods, such as advertising or social media, can reach a larger audience with less direct labor.

For a Small Business, Personal Selling Is the Preferred Method