Spending as much as the competition does for promotional efforts can lead the firm to copy competitors' mistakes as well as their successes.

Question

Quizplus · Accepted Answer

If a firm spends as much as its competition does on promotional efforts without examining the effectiveness of those efforts, it may end up copying their mistakes in addition to copying their successes. This can lead to wasted resources and a lack of differentiation in the market.

Spending as Much as the Competition Does for Promotional Efforts