Which of the following statements about publicity is NOT true?
A) Publicity provides visibility at little or no cost.
B) A good publicity program requires regular contacts with the news media.
C) The benefits of publicity are hard to measure.
D) Although publicity can be an effective promotional tool, it is not a vital part of public relations for a small business.

Question

Quizplus · Accepted Answer

This statement is not true as publicity can be a vital part of public relations for a small business. It can help build brand awareness, increase credibility and attract new customers.

Which of the Following Statements About Publicity Is NOT True