Match the term with its definition.
-A presentation of information about a particular firm, designed to enhance the firm's image in order to make its product advertising more credible and effective
A)advertising
B)app
C)blog
D)e-mail promotion
E)hyperlink
F)institutional advertising
G)personal selling
H)product advertising
I)promotion
J)promotional mix
K)prospecting
L)publicity
M)quick response (QR) code
N)sales promotion
O)social media

Question

Quizplus · Accepted Answer

Institutional advertising is a type of advertising that focuses on promoting the overall image of a company, rather than promoting a specific product or service. The goal of institutional advertising is to enhance the credibility and reputation of a company, making its product advertising more effective.

Match the Term with Its Definition