The three main considerations in evaluating a channel of distribution are
A) costs, coverage, and control.
B) costs, coverage, and compatibility.
C) coverage, control, and compatibility.
D) costs, control, and compatibility.

Question

Quizplus · Accepted Answer

The three main considerations in evaluating a channel of distribution are costs, coverage, and control. Costs refer to the expenses that a company has to incur in order to distribute its products through a particular channel. Coverage refers to the extent to which a channel can reach the target market. Control refers to the degree of influence that the company has over the channel members. Compatibility is also an important factor, but it is generally considered a subcategory of coverage and control.

The Three Main Considerations in Evaluating a Channel of Distribution