Match the term with its definition.
-A legal term indicating that a company has the exclusive right to use a brand to represent a service
A)brand
B)brand image
C)brandmark
D)brand name
E)design patent
F)direct channel
G)indirect channel
H)service mark
I)trade dress
J)trademark
K)utility patent
L)warranty

Question

Quizplus · Accepted Answer

A service mark is a symbol, word, or phrase used to identify and differentiate the services of one company from those of another.

Answer: J
 A trademark is a symbol, word, or phrase used to identify and differentiate the products of one company from those of another.

Answer: I
 Trade dress refers to the visual appearance of a product or its packaging, and may include features such as colors, patterns, and shapes.

(Note: while other terms in the list are also related to intellectual property and marketing, they do not match the specific definition given in the question.)

Match the Term with Its Definition