Match the term with its definition.
-A legal term indicating that a firm has exclusive rights to use a brand to represent a product
A)brand
B)brand image
C)brandmark
D)brand name
E)design patent
F)direct channel
G)indirect channel
H)service mark
I)trade dress
J)trademark
K)utility patent
L)warranty

Question

Quizplus · Accepted Answer

A trademark indicates that a firm has exclusive rights to use a brand to represent a product.

Answer: H
 A service mark is similar to a trademark but is used to represent a service rather than a physical product.

Answer: I
 Trade dress is a legal term indicating that a firm has exclusive rights to the overall visual appearance of a product or packaging.

Note: The other terms listed are also related to branding and intellectual property, but do not match the specific definition provided.

Match the Term with Its Definition