Match the term with its definition.
-The sum of related individual product items
A)channel of distribution
B)copyright
C)patent
D)product
E)product item
F)product life cycle
G)product line
H)product mix
I)product mix consistency
J)product strategy
K)sustainable competitive advantage

Question

Quizplus · Accepted Answer

A product line is the sum of related individual product items offered by a company.

Match the Term with Its Definition