Linda is considering several colleges at which to finish her culinary degree. She is in the _____ stage of the consumer decision-making process.
A) information search and evaluation
B) need recognition
C) post-purchase evaluation
D) purchase decision

Question

Quizplus · Accepted Answer

Linda is actively gathering information and evaluating the different options for finishing her culinary degree. This is the information search and evaluation stage of the decision-making process.

Linda Is Considering Several Colleges at Which to Finish Her