Jeff has concluded that his company, which sells professional football merchandise, needs to increase its line of shirts. He is in the _____ stage of the consumer decision-making process.
A) information search and evaluation
B) need recognition
C) post-purchase evaluation
D) purchase decision

Question

Quizplus · Accepted Answer

Jeff is in the need recognition stage of the consumer decision-making process because he has recognized that his company needs to increase its line of shirts.

Jeff Has Concluded That His Company, Which Sells Professional Football