When Sarah decided to make an offer on a house, she was in the _____ stage of the consumer decision-making process.
A) information search and evaluation
B) need recognition
C) post-purchase evaluation
D) purchase decision

Question

Quizplus · Accepted Answer

The purchase decision stage is when the consumer has weighed the different options and is ready to make a decision. In this case, Sarah has decided to make an offer on a house, indicating that she is in the purchase decision stage. The other stages in the consumer decision-making process are need recognition, information search and evaluation, and post-purchase evaluation.

When Sarah Decided to Make an Offer on a House