An unsegmented strategy assumes that
A) individual market segments have different preferences.
B) customers in a market lack purchasing power.
C) all customers desire the same benefit from the product or service.
D) customers will buy regardless of whether they are motivated to do so.

Question

Quizplus · Accepted Answer

An unsegmented strategy assumes that all customers desire the same benefit from the product or service. It does not differentiate between different customer segments based on their preferences or other factors.

An Unsegmented Strategy Assumes That