A sales forecast is an essential component of the marketing plan because it
A) is critical in assessing the feasibility of a new venture.
B) determines the marketing philosophy used by the firm.
C) is used to locate potential customers.
D) determines the type of marketing strategy based on segmentation considerations.

Question

Quizplus · Accepted Answer

A sales forecast is important in assessing the feasibility of a new venture. It helps project future sales based on market trends, customer behavior, and competition analysis, allowing businesses to determine whether their plan is achievable and sustainable.

A Sales Forecast Is an Essential Component of the Marketing