Meredith is opening a clothing store that sells both men's and women's clothing. Which of the following approaches is probably the wisest strategy for the marketing efforts of this company?

Question

Quizplus · Accepted Answer

Meredith should use a multisegment strategy, which involves dividing the market into different segments and targeting each one separately. This approach would allow her to tailor her marketing efforts to the specific needs and preferences of each target segment (i.e. men's clothing vs women's clothing), resulting in more effective and efficient marketing.

Meredith Is Opening a Clothing Store That Sells Both Men's