Paul is a certified public accountant (CPA). He offers a variety of services depending on the needs of his customers. Some hire him to perform bookkeeping activities; others have him prepare their tax return. Paul's market is segmented based on

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Paul's market is segmented based on benefit variables, meaning customers are looking for different benefits from his services. Some are looking for bookkeeping activities while others are looking for help preparing their tax returns. Demographic variables, income levels, and basic needs are not relevant to the segmentation of Paul's market.

Paul Is a Certified Public Accountant (CPA)