Morton sells salt; Domino sells sugar. The best strategy for either of these products would be a(n) _____ strategy.

Name: Morton sells salt; Domino sells sugar. The best strategy for either of these products would be a(n) _____ strategy.
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Question

Quizplus · Accepted Answer

Salt and sugar are basic commodities with broad appeal, making an unsegmented strategy, which targets the entire market with a single offer, the most efficient approach.

Morton Sells Salt; Domino Sells Sugar