The product/service plan section should include a
A) description of the competition's products and/or services.
B) description of the products and/or services.
C) listing of the weaknesses of the competition's product and/or services.
D) statement of how the company intends to capture market share.

Question

Quizplus · Accepted Answer

The product/service plan section should focus on the description of the products and/or services offered by the company. This should include details on the features, benefits, pricing, and how the product or service satisfies customer needs. While it may be useful to have a general understanding of the competition's products and services, listing their weaknesses and how the company will capture market share is better suited for the competitive analysis and marketing plan sections, respectively.

The Product/service Plan Section Should Include a