When describing the product in the business plan, the entrepreneur should
A) use technical terms.
B) state that the product will sell itself.
C) use lay terms.
D) assume that others will like the product.

Question

Quizplus · Accepted Answer

The entrepreneur should use lay terms to make the product description easily understandable for a wide range of people, including potential investors and customers. Using technical terms may confuse some readers, while assuming that others will like the product is a risky assumption to make. Stating that the product will sell itself is not effective without providing clear and compelling reasons why it will do so.

When Describing the Product in the Business Plan, the Entrepreneur