Jeffrey's job is to identify potential businesspeople in his country who might want to do business using a particular brand name. When the contract is signed, Jeffrey then provides training to the businessperson. Jeffrey is most likely a
A) franchisee.
B) franchisor.
C) master licensee.
D) co-brander.

Question

Quizplus · Accepted Answer

Jeffrey is identifying potential businesspeople and providing training, which are responsibilities typically associated with a master licensee. A franchisee runs a business under a specific brand name, while a franchisor is the company that owns the brand and grants the right to use it. A co-brander is a company that combines two or more brands to offer a new product or service.

Jeffrey's Job Is to Identify Potential Businesspeople in His Country