Quality Dining, Inc., operates several different restaurant franchises including Burger King and Chili's. Quality Dining has its own corporate structure and stockholders. This corporation is an example of
A) master licensing.
B) multibrand franchising.
C) piggyback franchising.
D) co-branding.

Question

Quizplus · Accepted Answer

Quality Dining, Inc. operates multiple restaurant franchise brands, making it an example of multibrand franchising.