Morris built a thriving business by selling tailor-made clothing at off-the-rack prices. All other custom-clothing stores charge much higher prices. We can say that Morris has

Question

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Morris has a competitive advantage because he offers something that his competitors do not, namely tailor-made clothing at off-the-rack prices. This gives him an edge in the market and allows him to attract more customers than his competitors.

Morris Built a Thriving Business by Selling Tailor-Made Clothing at Off-The-Rack