Mark is the owner of Delectable Delights, a specialty store offering chocolates, candies, and fruit baskets. After a recent analysis of the competitive environment, Mark concluded that three distinct consumer segments exist for his products: A, B, and C consumers. In an effort to maximize the effectiveness of his strategy, Mark has decided to limit his efforts to fulfilling the needs of A consumers. He is employing a _____ strategy.

Question

Quizplus · Accepted Answer

Mark is employing a focus strategy by limiting his efforts to fulfilling the needs of one specific consumer segment (A consumers). This allows him to concentrate on this segment and tailor his products and marketing efforts specifically towards them, potentially creating a stronger competitive advantage.

Mark Is the Owner of Delectable Delights, a Specialty Store