Marketplace Farms is a regional cooperative of fig and orange growers. In order to compete against larger regional growers, the company relies on inexpensive packaging processes and lower-cost labor instead of machines. Marketplace Farms is relying on what type of strategy?

Question

Quizplus · Accepted Answer

Marketplace Farms is relying on lower-cost labor and inexpensive packaging processes, which means they are focused on reducing their costs. This aligns with a cost-based strategy, where a company aims to minimize their expenses to offer lower prices and compete with larger growers.

Marketplace Farms Is a Regional Cooperative of Fig and Orange