As the success of the athletic teams at O-MY-U skyrocketed, so did attendance at the games. Out-of-town visitors found all the hotels fully booked. In response, Bob and Shirley opened their home to guests on weekends, operating as a bed and breakfast. Soon many of their neighbors did the same, and Bob and Shirley found they could no longer fill all their rooms every game weekend. How would Michael Porter explain this?
A) The focus strategy was imitated.
B) Demand disappeared.
C) The target segment lost its uniqueness.
D) The industry became further segmented.

Question

Quizplus · Accepted Answer

The focus strategy that Bob and Shirley initially employed, targeting a specific market niche of visitors needing accommodation during game weekends, was imitated by their neighbors, leading to increased competition and a decrease in their own occupancy rates.

As the Success of the Athletic Teams at O-MY-U Skyrocketed