O-MY-U once had a winning team in every college sport, but athletes graduate and fortunes change. For the past four seasons, the school has only won five games. Hotels in the area that were consistently booked during winning seasons found themselves with vacancies, even with discounted prices. How would Michael Porter explain this?
A) The focus strategy was imitated.
B) Demand disappeared.
C) The target segment lost its uniqueness.
D) New firms subsegmented the industry.

Question

Quizplus · Accepted Answer

Michael Porter would explain this situation as demand disappearing because the primary reason for the high demand (a winning sports team attracting visitors) no longer exists, leading to decreased hotel bookings.

O-MY-U Once Had a Winning Team in Every College Sport