Calvin knew his small local hardware store could not compete on price with the big-box discounters so he began offering classes for new homeowners and found other ways to provide services the bigger stores don't. Calvin's competitive edge is

Question

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Calvin's competitive edge is customer focus because he is offering classes for new homeowners and finding other ways to provide services that the bigger stores don't. This shows that he is focused on providing value to his customers, rather than competing on price.

Calvin Knew His Small Local Hardware Store Could Not Compete