An increased liking for an unfamiliar stimulus following repeated experience with it is known as

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The increased liking for an unfamiliar stimulus following repeated exposure is known as the mere exposure effect. It is a phenomenon where the more an individual is exposed to something, the more they tend to like it. This effect has been observed in several studies examining attitudes towards people, products, and even abstract stimuli like shapes and sounds.

An Increased Liking for an Unfamiliar Stimulus Following Repeated Experience