When Armen first heard the hit song "Lose Yourself," he wasn't at all sure he liked it. The more often he heard it played, however, the more he enjoyed it. Armen's reaction illustrates

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The mere exposure effect refers to the phenomenon where repeated exposure to a stimulus increases our liking or preference for it. This is exactly what Armen experienced with the song "Lose Yourself" - the more he heard it, the more he liked it.

When Armen First Heard the Hit Song "Lose Yourself," He