The tendency for initial compliance with a small request to facilitate subsequent compliance with a larger request is known as the

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The foot-in-the-door phenomenon refers to the tendency for initial compliance with a small request (e.g. agreeing to wear a small pin promoting a cause) to pave the way for subsequent compliance with a larger request (e.g. agreeing to make a larger financial donation to the same cause).

The Tendency for Initial Compliance with a Small Request to Facilitate