When buying groceries, many shoppers prefer certain products simply because they have a familiar brand name. This preference best illustrates the importance of

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The mere exposure effect refers to the phenomenon where we tend to develop a preference for things simply because we are familiar with them. In the context of grocery shopping, this means that shoppers are more likely to choose products with brand names that they recognize and have seen before, even if they don't have any particular reason to prefer those products over others.

When Buying Groceries, Many Shoppers Prefer Certain Products Simply Because