Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates

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The strategy described in the scenario is an example of peripheral route persuasion, which focuses on using peripheral cues like emotion, music and imagery to influence attitudes and behaviors. It is a form of persuasion that relies on emotions rather than rational arguments or logic.

Instead of Providing Arguments in Favor of a Political Candidate