The owners of GrayBerry Gifts have just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs.The owners will begin the first idea- reducing stage,called ,to arrive at a realistic number to adopt.
A)business analysis
B)concept testing
C)idea generation
D)concept development
E)idea screening

Question

Quizplus · Accepted Answer

Idea screening is the stage where a large number of ideas are screened and evaluated to arrive at a smaller number of feasible and potentially profitable ideas to adopt. This stage is also referred to as the idea reduction stage. Therefore, option E, idea screening, is the best choice for this scenario.

The Owners of GrayBerry Gifts Have Just Brainstormed a Large