Your firm added three new products earlier this year to increase variety for customers.Two of them failed to reach even minimal sales.Which of the following is LEAST likely to have been the cause of their failure?
A)Competitors fought back harder than expected.
B)The products were priced too high.
C)The products were advertised incorrectly.
D)Research was too extensive.
E)The product launch was ill- timed.

Question

Quizplus · Accepted Answer

Research that is too extensive may actually make it difficult to make decisions, but it is unlikely to be the direct cause of a product's failure to sell. The other options (A, B, C, and E) all directly relate to factors that affect consumer behavior and purchasing decisions.

Your Firm Added Three New Products Earlier This Year to Increase