Many marketers are now using new interactive technologies,such as Frito- Lay's online virtual convenience store,to reduce the cost of .
A)concept testing
B)test marketing
C)commercialization
D)concept development
E)product development

Question

Quizplus · Accepted Answer

The use of new interactive technologies, such as Frito-Lay's online virtual convenience store, is most likely aimed at reducing the cost of test marketing. Test marketing is the process of introducing a product or service to a limited geographical area or target audience to gauge its acceptance and success before a wider launch. By using these interactive technologies, marketers can simulate the distribution and marketing of their products or services without the significant costs incurred in traditional test marketing methods, such as physically producing and distributing the product to selected locations.

Many Marketers Are Now Using New Interactive Technologies,such as Frito-