In a _,new products and marketing tactics are tested online in a virtual shopping environment.
A)controlled test market
B)random test market
C)single- city test market
D)standard test market
E)simulated test market

Question

Quizplus · Accepted Answer

Simulated test market is the correct option as it refers to a virtual shopping environment where new products and marketing tactics are tested online. In this test market, respondents are asked to make simulated purchases and their behavior is observed to determine the potential success of the product or marketing tactic. Other options such as controlled test market, random test market, single-city test market, and standard test market refer to different types of test markets but are not specific to a virtual shopping environment.

In a _,New Products and Marketing Tactics Are Tested Online