In order to get their new products to market more quickly,many companies are adopting a faster,team- oriented approach called .
A)sequential product development
B)simulated new- product development
C)team- based new- product development
D)phased- in new- product development
E)market development

Question

Quizplus · Accepted Answer

The description of a faster, team-oriented approach to new product development matches the characteristics of team-based new product development. Option A (sequential product development) implies a more linear process without collaboration, Option B (simulated new-product development) involves virtual simulation rather than a team-oriented approach, Option D (phased-in new product development) suggests a process where new products are introduced gradually, and Option E (market development) focuses on expanding existing products into new markets rather than creating new products.

In Order to Get Their New Products to Market More