Which of the following is a product concept?
A)a high- tech,stylish running shoe
B)a thin,lightweight laptop with extended battery life appealing to students and young professionals who want access to their computer anywhere,anytime
C)an energy efficient humidifier
D)a pocket- size digital music player
E)a battery- powered all- electric car

Question

Quizplus · Accepted Answer

A product concept is a detailed description of a product's design, features, intended audience, and benefits. Option B provides all of these details, including the product's specific target market of students and young professionals who need access to their computer anywhere and anytime. The description also includes unique features like extended battery life and lightweight design, which sets it apart from other laptops. The other options provide some basic details about the product, but they lack the specificity and detail that a product concept should have.

Which of the Following Is a Product Concept