Which of the following CANNOT be described using the PLC concept?
A)product class
B)brand
C)product form
D)styles
E)product image

Question

Quizplus · Accepted Answer

The PLC (Product Life Cycle) concept is used to describe the stages a product class, brand, or form goes through in the market. Styles can also be described using PLC as they have a lifecycle. However, "product image" is not a tangible product or category and does not follow a lifecycle in the same way.

Which of the Following CANNOT Be Described Using the PLC