Which type of new- product development process focuses on finding new ways to solve customer problems and create more customer- satisfying experiences?
A)sequential product development
B)concept testing
C)new- product development
D)team- based new- product development
E)customer- centered new- product development

Question

Quizplus · Accepted Answer

Customer- centered new- product development focuses on finding new ways to solve customer problems and create more customer-satisfying experiences. It involves deep understanding of customer needs and preferences, and integrating that knowledge into every stage of the product development process. This process prioritizes delivering value to the customer, rather than just producing new products for the sake of it.

Which Type of New- Product Development Process Focuses on Finding