Under what circumstances might it be wise for a company to do little or no test marketing?
A)when the product has no substitutes and is new in its category
B)when the costs of developing and introducing the product are low
C)when management is not sure of the marketing program
D)when management is not sure of the product
E)when a new product requires a major investment

Question

Quizplus · Accepted Answer

If the costs of developing and introducing the product are low, it may not be necessary or financially feasible for a company to conduct extensive test marketing. In such cases, the company may choose to rely on other methods, such as market research, to gauge customer demand and optimize the marketing mix.

Under What Circumstances Might It Be Wise for a Company