The advantages of standardizing an international product include all of the following EXCEPT .
A)lower product design costs
B)the adaptation of products to different markets
C)the development of a consistent image
D)decreased manufacturing costs
E)lower marketing costs

Question

Quizplus · Accepted Answer

Standardizing an international product may not allow for adaptation of products to different markets, which may lead to decreased sales in certain regions where the product is not suited for local tastes or preferences.

The Advantages of Standardizing an International Product Include All of the Following