The major purpose of test marketing is to provide management with the information needed to make a final decision about .
A)whether to launch the new product
B)how to develop a market strategy
C)how long to compete in the market
D)which market to compete in
E)how to compete in the market

Question

Quizplus · Accepted Answer

The major purpose of test marketing is to test the product in a limited market and collect data on consumer responses in order to provide management with the necessary information to make a final decision on whether to launch the new product or not. Therefore, the correct answer is A) whether to launch the new product.

The Major Purpose of Test Marketing Is to Provide Management