Although test marketing costs can be high,they are often small when compared with .
A)prototype development costs
B)research and development costs
C)the costs of a major mistake
D)business analysis costs
E)the costs of idea generation

Question

Quizplus · Accepted Answer

The cost of making a major mistake can be much higher than the cost of test marketing. If a product is launched without proper testing, and it fails, the cost of rebranding, recalling and fixing the mistake can be much higher than the cost of test marketing. Therefore, it is important to test market products to avoid costly mistakes.

Although Test Marketing Costs Can Be High,they Are Often Small