New- product development starts with .
A)concept testing
B)test marketing
C)idea generation
D)concept development
E)idea screening

Question

Quizplus · Accepted Answer

Idea generation is the first step in new-product development, where new-product ideas are generated through various sources such as customers, employees, competitors, etc. The other options - concept testing, test marketing, concept development, and idea screening - are later stages in the new-product development process.

New- Product Development Starts with