A _ _ is the way consumers perceive an actual or potential product.
A)product concept
B)product image
C)concept test
D)product idea
E)test market

Question

Quizplus · Accepted Answer

Product image refers to how consumers perceive an actual or potential product. Product concept refers to a detailed version of the new product idea, concept test refers to testing the product concept with a group of target consumers, test market refers to testing the actual product in a small geographical area before a full-scale launch, and product idea refers to a general idea for a new product.

A _ _ Is the Way Consumers Perceive an Actual